Search Engine Optimization (SEO)

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

Free Article Content for your blog?

Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.

Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.

Problem #1 - Search Engines

Search engines will only look down upon your site if it has the exact same duplicated content than other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.

Good search engine rankings are essential in getting visitors to your sit so that they have a chance to click on your affiliate links. If you cannot even get visitors, then will never make an revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one.

Problem #2 - Getting visitors to click

Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.

If your content is just duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.

Problem #3 - Author Bylines

Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links. When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.

Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route. If you don’t have the finds, however, you may be better off writing your own content and then hiring professional services once you have made a profit to work with.

5 SEO Tips from Matt Cutts

1. Spotlight your search term on the page.

"Think about what people are going to type in to try and find you," Cutts says. He tells of meeting a chiropractor from San Diego who complained that his site couldn't be found easily using Google search. The words "San Diego chiropractor" were listed nowhere on his site. "You have to make sure the keywords are on the page," Cutts says. If you're a San Diego doctor, Des Moines architect or Portland ad agency, best to let people know so immediately, at the top of your page.

2. Fill in your "tags."

When creating websites, Internet coding language includes two key tags: title and description. Even if you don't know code, which is used to create pages, software programs such as Adobe's Dreamweaver have tools that let you fill them in in plain English (rather than "San Diego Chiropractor". Tags are crucial, Cutts says, because what's shown in search results most often are the title and description tags.

If Cutts' chiropractor had properly tagged his Web page, a search would have returned something like this: "San Diego chiropractor. Local doctor serves San Diego community."

There's also a third tag, to add keywords, or search terms, but Cutts says Google doesn't put much weight in its rankings on that one.

3. Get other sites to "link" back to you.

Google says it looks at more than 100 pieces of data to determine a site's ranking. But links are where it's at, once your search terms are clearly visible on your site and the title and description tags correctly marked.

In a nutshell: Google ranks sites based on popularity. If authoritative sites link to you, you must be good, and therefore you get to the top of the list. If you can't get top sites such as USATODAY.com or The New York Times to link to you, try your friends. And what if they don't have a site? They probably do. Read on.

4. Create a blog and post often.

Cutts says blogging is a great way to add links and start a conversation with customers and friends. It will cost you only time: Google's Blogger, WordPress and others offer free blogging tools. With a blog, you can link back to your site and offer links to others. It's also a great way to start building content, Cutts says.


5. Register for free tools.
Google's google.com/webmaster offers freebies to help get your site found. You can upload a text-based site map, which shows Google the pages of your site (create it at www.xml-sitemaps.com). Once that's done, you'll be registered with Google, where you can learn vital statistics — including who is linking to your site and how often Google "crawls" your site for updates.

Google's Local Business center (google.com/local/add) is the place for business owners to submit a site so it shows up in local searches, with a map attached. Savvy consumers who use Google for searches know that the first 10 non-advertising results often are from Google Maps, so if you have a business and haven't submitted it, you're losing out on potential customers.

Don't overdo it

When weaving keywords into a main page, Cutts says, some zealous Web publishers will use the term over and over again. That's called "keyword stuffing." It's a big Google no-no that can have your site removed from the index.

"After you've said it two or three times, Google has a pretty good idea — 'OK, this page has something to do with this keyword,' " he says. "Just think about the two or three phrases you want to be known for and weave that in naturally."

For blogger newbies, Cutts knows that writing (for example, posting new material) doesn't always come easy. He suggests finding ideas by visiting social news sites such as Digg and StumbleUpon, to see what people are saying about your particular topic.

Aside from that, Cutts says, new material falls into the common-sense category: It's all about your business. "If I'm a plumber in Iowa, I may want to write about some of the strange things that happen to me on the job, or the five most common ways to fix a toilet," he says. "That kind of content can get really popular, and it's a great way to get links." Folks will post your piece on one of the social media sites. And with links comes higher Google rankings.

Finally, Cutts says, there is one big misconception about getting Google visibility that he wants to clear up: In order to be found at the top of Google's rankings, you do not also have to advertise.

"One thing doesn't have to do with the other," he says.

Get high PR backlink easily

If you are looking to get backlinks which are of high PR then this post would actually tell you how you can search for free text links that would match with your content.

You would need to use Google Search Engine in order to look for backlinks.

There are lots of sites which allow you to place your links easily . These are content rich pages which are waiting to be exploited.

Here's what you would need to do
1. Enter the following code into Google Search - " site:pbwiki.com the password is"
2. You would be shown a list of sites with their passwords in their header. Many of the pages have PageRank as high as PR7 and they are "Do-Follow"
3. Just go any of the site and click on edit page. It would ask you for invite key . As you see these sites have key in their header and you can now log-in.
4. Enter your link into the page and Save it.

You are done with getting a Link. Now you have to be smart to place it somewhere where others might not remove it thinking it to be spam. It won't be spam if its relevant.

When you search "site:pbwiki.com the password is" , the problem is that there are lots of pages shown which might not be relevant to what you are looking for.
If you want to add relevancy then you need to customize the query a bit.

Here's an example
Lets say you are searching for tech content pages.
Enter " site:pbwiki.com tech the password is" in google search to get pages where you can place your link and most of the pages would be related to tech.

This is one of the best way to build links which are of high grade quality and get high search rankings.

Alternatively some pbwiki sites use "the pass is" rather than "the password is" , so you can enter " site:pbwiki.com the pass is" to search for more pages.

Track Google AdSense Clicks via Google Analytics - Free AdSense Tracker

There have been 3rd party javascripts that track adsense clicks out for a while, but no free ones to my knowledge that track clicks on Firefox. Until now.

This free script integrates with Google Analytics to allow you to track your adsense clicks.

This tracking is done through "Goals". A goal is a way of tracking when a website visitor does something you want - Buy an item, submit a contact form, or in our case click an adsense ad.

Create a goal: To create a goal you assign it a URL. This url doesn't have to exist, as the javascript will trigger it.
In the Goal URL field, enter "/asclick" and "AdClick" for the goal name.

Adding the javscript to your page: Copy the astrack.js to your website server and add the following to the footer of your website. This has to come after all adsense code.

Testing it: DON'T! There is no way to test that this works as it tracks adsense clicks, and you can't click your own adsense. You'll just have to trust me that works :)

After some time you should start seeing goal tracking appearing in your stats.
For example, here is source conversion. Note that the percentages are based on Visitors, not Pageviews, so they do not compare to CTR.

So from that graphic we can see that out of 11 visitors that came from MSN, 54% of then clicked on an adsense ad over the course of their visit.

Below many graphs in Google Analytics is a list with round arrows. If you click the arrows on almost any item you see an option for "To-date Lifetime value".

Click this and you see the Goal conversion for that item. For example here is the Coversion rate for DSL users.

Once you have Google Analytics tracking your clicks, you can cross segment that data to almost any other data Google Analytics shows. It becomes a very powerful way of optimising your site, not just for CTR, but for the type of visitors that click adsense.

[Thanks to Shawn Hogan and Jim from Digital Media Minute]

7 Powerful Ways To Make Money From Adsense Using Only Free Tools

There is really no doubt that there is tremendous revenue being made on Google Adsense and the really interesting thing is that even small sites and blogs are finding new ways to make money from their sites each Adsense day.

In fact, there are lots of ways more creative to make money and maximize gains on Adsense who also discovered and put to use every day. And what is even more intriguing is the fact that most of these tools are used cost nothing. In fact, they are free. Here are 7 of the most effective means currently available.

A) The means of making money with Adsense by Distributing through articles and ezine article announcement lists

Some of the most effective ways of money with Adsense clicks involve simply not simply increase the volume of traffic to a site. One way to do so is to distribute content interesting Webzine lists and lists of article announcement. It is not too difficult to build quickly a list that reaches a million mailboxes and can therefore give high visibility and highly stimulating targetd tons of traffic on your site or sites AdSense. Probably the most popular place for doing so is Yahoo groups, but there are a few others that you can easily find using your favorite search engine.

Success here depends on three main factors. First, you must be careful to join Webzine article announcement lists and lists that are as relevant as possible about yourself and saving. Secondly your title must be a killer headline that captures readers by the scruffs of their necks and force them to open your message among dozens or even hundreds of others, they receive every day. It goes without saying that the content must respond to the promise of your title sensational. Anything that will cause discomfort and leave all these potential visitors to your site Adsense feeling cheated. And believe me, you do not want to provoke this kind of reaction because it is certainly not a way to make money on Adsense or any other program for that matter. Thirdly, you need the kind of resource box in all of your articles that will leave most of your readers with no choice but to visit your site Adsense.

Little apply this technique, my daily Adsense earnings increased seven times.

B) The means of making money with Adsense by Distribute free articles with heavy traffic, the article sites Some people find recent trends that have seen an increase in the article sites surprising. I do not. The net is primarily a tool for finding information. Anything that will improve the research and the quality of information will greatly benefit people making this effort.

Some of the older directories article receive very high traffic, mainly by webmasters and site owners seeking quality free content to their sites. So, apart from the immediate commencement of these sites also guarantee full exposition of the future traffic to your site, when people find your articles quite useful to re-position their sites.

Newer items you release of these sites each week, the more targeted traffic your Adsense sites receive. That makes it one of the most effective ways to make money consistently from Adsense clicks. One reason for this is that the targeted traffic will tend to spend more time on your site or sites, and the more time they spend, the more likely they click on any one of AdSense displayed.

C) The means of making money with Adsense articles And A Viral Marketing Site

Any technical online marketing which involves the use of marketing orientation automatically or viral marketing has a huge chance of being a success. The net is ideal for viral marketing and, in fact, gives an enormous leverage viral marketing. Marketing viral marketing or sponsorship is one of the most effective ways to make money online. Just ask Bill Gates.

When Gates was trying to play catch up on the Internet after an initial mistake to underestimate the future importance of the Internet, it launched its free email service Hotmail when rivals such as Yahoo had already millions of 'users. He decided to use a marketing technique, a simple reference. Each message out that Hotmail had a brief signing at the end asking the recipient to sign up for their free Hotmail account. Within a few months, Hotmail has millions of users. And there are many other stories which boasts viral marketing on the net.

He is a very simple ways to make money with Adsense going viral. Sign up for a major site of viral marketing. You will automatically get your own website viral. You can then use some of your articles to point people to your site viral. The way these sites work is that anyone who adheres to your site Adsense will visit your site if you register on the site. So in a very short time, you will be thousands of visitors to your site Adsense.

Find more details on this at my blog whose address you \ 'll find in the resource box below.

Obviously, this traffic is less targeted. Even the huge potential and figures that you are able to receive the help of this free tool allows more room for that.

D) The means of making money with Adsense With Your Email signature

People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. In fact, it is a method of viral marketing because the e-mails get sent all the time and even copied to several other people sometimes.

Do not lose a minute. Access all your email accounts at the moment and create a signature that points to your site or sites AdSense.

Writing effective email signatures is a skill you have to develop, but I found that the use of famous quotations is more effective than advertising. Always remember that people hate to be advertised to online.

E) The means of making money with Adsense For Asking questions in discussion groups

I recently had an interesting conversation with a young techie computer and the Internet. He asked me if there were any quick ways to make money online by answering technical questions and help people solve their computers and problems related to the Web. My answer was that there were many discussion groups where participants could get these answers for free. I told him he had a better chance to make money by taking advantage of this free advice online rather than trying to sell its own board.

There are tons of online discussion groups where the leading world experts will answer your questions and give you valuable information for free. It is surprising why most people do not think that the use of these online forums to learn all they can about the most effective ways to make money from Adsense.

These forums can be easily found through your favorite search engine.

F) The means of making money with Adsense By bartering skills online for your precious Adsense keywords

In the old days, before the invention of money If someone needed something, the first question they asked themselves was, "What is it that I have that I can exchange for what I need? Barter seems to have been forgotten, but it is very powerful method of negotiation. More information is online, where people have a lot of skills, but are slow to trust others enough to send money for an item they need.

You can barter what you, your skills, products or services, and exchange them for real value keywords Adsense. Precious Adsense keywords are the most effective way for a small site with little traffic to win big cash from Adsense. And you can do this barter on a continuous basis so that you always have a constant supply of the value Adsense keywords that you can use on your site or blog as one of the ways to make more money with Adsense.

G) The means of making money with Adsense For Sending Emails Teaser

To everyone in your inbox And So To Your Opt-in Email List Most of we receive tons of e-mail to our mailbox every day. You will be surprised by the huge number of people you know just going through your email box. No matter how good your spam filters, you are also required to get more from your rate of unsolicited e-mails or spam. All this is "or" located in your inbox, and there are ways to make money by using these e-mails. All you have to do to deal with e-mails in pure gold is to send out "teaser emails about the most interesting aspects of the content to your site. The overall objective is teaser e-mails to get people to visit your site. For example if I had to send this email teaser content here is how I build it;

Theme: free, the new tools being used to increase earnings adsense

Hello,

Just thought you might be interested in this subject, given that so many people use Adsense online these days. If Please do not accept my sincere apologies. Details are on my site.

Www. Your site \ 's address. Com

Sincerely, Chris.

I am sure that you can write an even more effective teaser email. It would be preferable to have a different message for your family, another for your business contacts and yet another for those perverse SPAMMING you.

These are just a few of the many creative ways to make money with Adsense.

Google Adsense: The Easy Way to Make Money Online

A few years ago, nobody had ever heard of Google.

Today is a multi-billion dollars that is used by virtually everyone.

Yet, there are millions of people around the world receiving checks each month directly from Google. And anybody can do it.

Google makes its money by selling advertising. That \ 'is not brainer. With billions of users, everyone wants to advertise on Google. However, there are many advertisers who want to place their ads on Google that the company has more room to put them all. There are several ads waiting to be executed as research every day. Because advertisers pay per click, Google wants to show as many ads as possible.

That \ 's where everyday Internet users like you and I come in ... And can benefit.

Because of the massive amount of ads that Google receives daily, it allows users to post their ads for them. When Internet users do this, they paid. Here \ 's an example: X

advertiser sells insurance. X advertiser pays $ 1.00 per click to advertise on Google. John Q enables Google to place ads for the advertiser X on his blog. When a user reads John Q \ 's blog and click on the advertiser X \' announcement, John Q Google pays half of the advertiser X \ 's costs (50 cents).

What all this means for you is that you can begin to make money off of Google Adsense immediately by doing no additional work. You can place these ads on your blog, articles online, your website, newsletters, or any other piece of information which is regarded by many people.

Today there are blogs and Web sites that thousands of visitors each day. If webmasters were simply adding the Google Adsense code in their pages, they could (and they are many) to draw hundreds of dollars a day doing absolutely nothing differently.

From: http://adsense-make-money.blogspot.com/2007/12/google-adsense-easy-way-to-make-money.html